Home remodeling marketing requires a well-designed plan and flawless execution to deliver the kind of results desired, which are high-quality leads that eventually convert into contracting jobs for a wide range of home renovation and remodeling projects.

When homeowners begin the process of identifying local contractors for their various remodeling and renovation projects they turn to Google. This is where they search for ideas, visual references, and eventually qualified companies to handle turning their desires into reality.

Putting your home remodeling business in front of those actively looking to hire is how you scale your business through online marketing, and Google presents you with plenty of opportunities to be found online, both organically and via paid ads.

Google also offers a wide range of tools and services that can help you better perform on the search engine, and drastically improve your reach and online marketing goals. Let’s explore five of these Google tools and services that can help you improve your home remodeling company’s online presence and marketing results on Google.

1. Google My Business

A large percentage of your home remodeling leads will come from Google search, and having your business found at the top of the Maps results will drive phone calls and website traffic that can be converted into new customers.

To show up in the Google Maps results, you need to first claim and then optimize your Google My Business profile. It’s free to claim and you will want to perform all of the verification steps to link it to your website and your Google account.

Create one Google account that you use for all of the tools mentioned, as it not only makes managing everything easier, but many of Google’s products send data back and forth, so having everything synced provides you with an advantage.

Completing your GMB profile is self-explanatory, and you should make an effort to fill out every section completely and with as much detail as possible. If Google asks for it, assume it’s required to show up in the results.

Your description is limited to 750 characters, so be sure it does a good job at explaining what home remodeling services your business specializes in and what areas you service. Your business address will be used concerning IP locations on desktops and location services on mobile devices, but if you also service neighboring cities or towns it’s a good idea to include them in your description.

2. Google Analytics

To drive the best results – generating leads and customers at a cost per acquisition that makes financial sense – you will need to test several different strategies and traffic sources. One of the best tools to help you understand where your best traffic is coming from and what behavioral characteristics lead to the most customer conversions you will want to get very familiar with Google Analytics.

By setting up conversion goals within Google Analytics you can reverse engineer the best sources for all of your goals, whether they are phone calls, consultations, or booked home remodeling contracts.

You can look at all of your traffic data and determine what the best sources are and where you need to make adjustments in your campaigns to generate more customers and at a lowers CPA. Data and numbers don’t lie. If you see that traffic coming from Facebook ads just isn’t converting and Google Ads traffic is producing the highest quality lead, then allocate the majority to that Facebook budget into Google Ads and double down.

If your home remodeling website is built using the WordPress CMS you can install MonsterInsights, a free Google Analytics plugin that allows you to view your data right in your WP dashboard.

3. Google Search Console

Google Search Console is a tool that many don’t utilize to its full potential simply because most are unaware of what capabilities it provides. To connect your website to Google Search Console, you must first verify your domain, and this can be done by authenticating through your domain provider or by adding a .txt file to your website.

Once verified and connected you can submit a sitemap, which helps Google find your new content faster, making it available in Google’s search results and also accessing Google’s data it gathers for your website.

You are able to see what keywords and search terms cause your home remodeling website to be shown in the search results, what position it’s shown at on average for these terms, and what the click-through rate is for each.

You can also view the links that Google has discovered pointing to your website. This data can help your home remodeling marketing campaign several ways:

SEO: Link building requires a significant effort, especially when going after high authority niche-relevant links. Use Search Console to make sure Google is finding the links you are building. If Google is not discovering them you will want to share the URLs on social media to try to get them indexed quickly.

Content Marketing: Your home remodeling blog should be publishing content that is optimized for the keywords and terms you want to rank for. Sometimes a potentially lucrative term is missed, but you will notice it’s attracting traffic in the Search Console report. Monitor this and look for keyword opportunities that you are already ranking for. With a little effort, you can optimize the pages to push them higher in the SERPs and attract more traffic.

4. Google Ads Keyword Planner

If you are going to run PPC ads for your home remodeling business use Keyword Planner to help you get a good understanding of the search volume for each term as well as the competition level. High competition keywords will cost more money per click, so when starting try to target lower competition terms.

This is also a good resource to use for identifying new ideas. Use a seed term, like “home renovation” or “home remodeling contractor” to see what suggestions pop up.

Don’t be afraid to build out a large PPC campaign, with ad sets that feature a single keyword and multiple variations of each home remodeling PPC ad. By creating hyper-optimized ads you can achieve a much higher Quality Score, which helps your ads receive more impressions and the lowest CPC possible.

5. Google PageSpeed Insights

The average consumer demands a fast-loading website. It doesn’t matter if they are browsing their favorite news site, shopping for clothes on an online retailer’s website, or looking to hire a home remodeling contractor. If the website offers a poor user experience they will take their business elsewhere.

Many things can slow your website down. Low-quality website hosting, uncompressed images, poor code, too many plugins, etc. One of the easiest ways to see how your website stacks up is to run it through Google’s PageSpeed Insights tool.

This gives you a speed score for your desktop site as well as the mobile version. In addition to the score, it provides you with a detailed list of what is causing your website to load slowly. This can be passed off to your developer to make the necessary changes.

If your site fully loads in more than two seconds you will end up losing some traffic, and when you consider the costs – both monetary and in time – of running your home remodeling marketing campaign, you need to take every opportunity to maximize each opportunity to convert a lead.

Final Thoughts

While it’s easy to say you want to rank on top of Google’s search results for home remodeling keywords and search terms relevant to your location and the projects your business specializes in, but this can be difficult if you aren’t sure how to take your SEO and PPC to the next level.

The tips outlined above are a great starting point and following the advice mentioned will help you make significant improvements. Remember, it takes time to experience game-changing results, but with consistency and a plan you will see upticks in traffic, which naturally translates into more leads and home remodeling jobs.

If you have any questions about marketing a home renovation business online or would like to learn more about our full-service online marketing services, please feel free to contact us today. Our team will be happy to answer your questions and explain how we can help your business grow as your dedicated marketing partner, allowing you to apply 100 percent of your time and effort into the operation of your business.

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